Expand HCP coverage
Brands at each lifecycle stage have an opportunity to reach additional HCP targets. For most brands, 30-60% of targets are not called-on by reps. And, many HCPs do not enjoy conventional non-personal promotion channels.
JAWAABTM works as a humanized, hyper-personalized channel to engage with these HCPs, providing accurate and prompt answers to their disease state, diagnostics, and product questions.
Drive Lead Generation
Virtually all brands are unable to call on ALL of their High, Medium, and Low priority HCP targets due to lack of MSL and Rep resources, no-see HCPs/offices, lower deciles, whitespace, or vacant territories.
JAWAABTM helps brand Marketers and field personnel engage with non-called-on HCPs in a humanized & personalized way, to create high-interest leads for the field force and, in turn, potentially initiate more patients on therapy.
Streamline Multi-Brand Education
Pharma manufacturers with 3-4 brands within one Therapeutic Area recognize the need for streamlined customer education on a single platform.
JAWAABTM can operate as a single platform or user interface to offer disease state and product education for multiple brands within a disease or therapeutic area, so HCPs and patients do not need to visit multiple platforms.
Easy to Navigate Patient/Caregiver
Education
Patients and caregivers struggle to navigate self-service tools, like conventional patient websites and other non-personal channels, in order to get prompt answers to their questions or to get education on what to discuss with their providers and office staff on visits.
JAWAABTM offers a humanized and prompt way of getting their questions answered quickly, fully and repeatedly, and helps build a lasting relationship.
Supplement Patient Services Support
Manufacturers often lack the patient services access and reimbursement resources necessary to support all brands, and frequently could benefit from added or rapidly scalable call-center/hub support.
JAWAABTM supplements this resource in an effective and efficient digital way, and also helps free hub resources to focus on difficult-to-solve patient problems.
Digitize Adverse Event Reporting
Adverse Event reporting processes sometimes are overwhelming and not intuitive for HCPs or patients. AE reporting is rarely personalized or supportive.
JAWAABTM offers a humanized and efficient way of capturing Adverse Events, and also helps customers answer some fundamental clinical and process questions on the same platform.
